Update: Buzzmachine’s Jeff Jarvis also expressed his doubts over the iPad.
It’s too limiting, places too many shackles on sharing, mixing, and content creation. And for what? Pretty pictures and some video? Really?
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It’s made both the cover of Newsweek and Time, taken over my Twitter stream and gotten every tech/media/internet geek out there in a froth. And while the iPad might be a gorgeous device that does lots of cool and fun things, gaming is going to be a blast on that thing, there’s a group of media pundits out there that don’t think Jobs’ Jesus tablet will do much for the media.
Of course if you want to see glowing praise for the iPad you can check out this round-up of reviews on Wired.
Jose Antonio Vargas at Huffington Post sees it as desperate delusion borne out of a salvation mentality. Media needs someone, something to save them. Why not the iPad?
“What we’re seeing is a desperate wish — the last gasp of desperation. Editors and publishers and advertisers want to regain control of the media experience that the Internet took away from them. In their minds, this iPad is the magic pill that will make all of this Internet crap go away. Surely, it won’t,” Jeff Jarvis, the veteran journalist and author of What Would Google Do? told me in a phone interview. Upon reading that Time magazine is charging $5 a month for its iPad app, Jarvis tweeted Friday morning: “Mag iPad prices are delusional: In no form, even engraved in gold, is Time is worth $5/issue.” Jarvis followed it up with this tweet, linking to a story in paidContent: “if Time’s iPhone app is free & iPhone apps work on iPad, why would I pay $5 for an iPhone app? Naked newsmakers?”
Kevin Charman-Anderson on the Strange Attractor blog looks at the price and strategies for some apps on the iPad (hint: they’re more expensive) and calls shenanigans. He notes that the WSJ iPad app is a whopping $17.99 a month. A weekly online subscription sets you back $1.99. I’ll let the sheer lunacy of that sink in.
MarketWatch’s John Dvorak agrees that old media is expecting way too much from the iPad and, more importantly, calls out traditional media outlets for swooning over the device:
The reviews came out this week for a device the public will buy on Saturday. We see these written up by Apple’s hand-selected core of tech journalists who are known to be friendly to the company and soft with reviewing its products.
It’s the usual suspects plus the emergence of the two major news weeklies, Time and Newsweek, to out-and-out promote the iPad as the future of, uh, well, everything!
No mention that their future will be dependent on the success of the device.
Mike Masnick at TechDirt also takes a jab at old media and their almost unquestioning devotion to the iPad:
The media has been making a huge deal about how the iPad is supposed to “save the business,” because suddenly everything will return to apps, and people pay for apps, and toss in a big dose of “Steve Jobs!” and there’s some sort of magic formula which includes some question marks and inevitably ends in profit! Now, the iPad does look like a nice device, and I have no doubt that it will do quite well for Apple, and many buyers will be quite happy with it. But it’s not going to save the media business in any way, shape or form. It’s just the media chasing a rainbow in search of gold that doesn’t exist.
I’m going to leave the last word to Boing Boing’s Cory Doctorow, because I’m sure he’d want it that way. To him the iPad is not unlike AOL and multimedia enhanced CD-Roms. Anybody remember those?