Why social games and reading go hand in hand
Oct 18, 2010 in Books, Ideas, On-line

One of the reasons for the popularity of social media app Foursquare is its social gaming aspect. Accruing all those badges, beating out friends and strangers for mayorships is strangely addictive. This New York Times article talks a bit more about that:
While Foursquare has been talked about in corporate boardrooms as the next big thing in social media — it has some 2.5 million users — it has also spawned a more trivial pursuit: a petty and vicious battle over virtual pieces of turf.
Strangers are locked in bitter rivalries. Workplaces have been carved up into virtual battlefields. College campuses have become factionalized. Even some homes have become social media minefields.
Not bad for a feature that was never part of the original concept for Foursquare. Dennis Crowley, a founder, said the idea for becoming a mayor was born from a passing joke made by Chad Stoller, a friend and adviser, about the huge amount of time that Mr. Crowley and his partner, Naveen Selvadurai, were spending in a Greenwich Village cafe, hashing out their Web idea. “You two should be mayor,” Mr. Crowley recalled Mr. Stoller saying, in reference to the cafe. (Foursquare shuns the stuffy “mayoralty.”)
Indeed, Foursquare badges are so popular that the start-up has partnered with some big real-life partners to create badges (The History Channel, Zagats, Discovery). The company also has curtailed creating new badges because they’re apparently inundated with requests.
On Facebook games like Farmville and Mafia Wars, annoying as they can be, are also huge. Zynga, the company that created Farmville is valued by some at around $4-billion.
So what does this have to do with reading? While the act of reading is a personal one, what you read is a huge part of the social lives of many readers. Whether it’s keeping up with the latest instalment in a popular series, checking out the latest hipster author or finishing romance novels three at a time, many readers like to share what they’re reading.
E-readers and reading apps could easily add social gaming components easily. We’re not talking about Farmville for the literary set here, but something that could genuinely enhance the reading experience and maybe help spur sales too.
A few examples:
Goal-setting
Earlier this month Foursquare announced a partnership with Runkeeper to distribute fitness badges for running certain distances, meeting goals, etc. This could easily be applied to your reading habits. I set a goal earlier this year to read 52 books this year. Knowing there’s a social badge that exists would’ve been an extra incentive for me to stay on track. Need to read a book by the end of the month for your book club? Develop an app that sets deadlines for reading and rewards you a badge or something similar when you meet your goal. (more…)






