Canada takes over the New Yorker
Most Canadians won’t see it until later this week, but this week’s New Yorker, which hit U.S. newsstands on Monday, has got a lot of Canadian content advertising.
From the New York Times:
The issue, which is coming out on Monday, has a cover date of June 28. Inside, every ad page other than a house ad has been sold to Canadians: more than a dozen government units, tourism organizations, financial firms and educational institutions.
According to the Times this is the first time in the New Yorker’s history that one group of advertisers have monopolized the ads in an entire issue. The reason for this? Yep, you guessed it, the G8/G20 summit. Of course, if things go absolutely haywire this weekend in Huntsville and Toronto then these ads will look very inappropriate.
One thing that David Carr glossed over is the video ads in the New Yorker’s digital edition. You can see them at this the government’s Invest in Canada site.
Screen caps from the digital edition below:
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