
It seems like everyone is talking about the death of the media and newspapers in particular. The CBC even ran a longish piece on it, which means even your aunt Muriel in Red Deer is now worried about whether her paper is going to go belly up tomorrow. For very obvious reasons, it’s been something that I’ve been thinking about for some time. I’m pointing out to a few of the good things that I’ve run across recently.
A lot of people have picked up on and passed along this Clay Shirky post on why the newspaper might be completely doomed.
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The unthinkable scenario unfolded something like this: The ability to share content wouldn’t shrink, it would grow. Walled gardens would prove unpopular. Digital advertising would reduce inefficiencies, and therefore profits. Dislike of micropayments would prevent widespread use. People would resist being educated to act against their own desires. Old habits of advertisers and readers would not transfer online. Even ferocious litigation would be inadequate to constrain massive, sustained law-breaking. (Prohibition redux.) Hardware and software vendors would not regard copyright holders as allies, nor would they regard customers as enemies. DRM’s requirement that the attacker be allowed to decode the content would be an insuperable flaw. And, per Thompson, suing people who love something so much they want to share it would piss them off.
The newspaper business, in fact most media, is undergoing a massive revolution. Not unlike the one that followed the invention of movable type in Europe. It’s chaotic, messy and scary.
That is what real revolutions are like. The old stuff gets broken faster than the new stuff is put in its place. The importance of any given experiment isn’t apparent at the moment it appears; big changes stall, small changes spread. Even the revolutionaries can’t predict what will happen. Agreements on all sides that core institutions must be protected are rendered meaningless by the very people doing the agreeing. (Luther and the Church both insisted, for years, that whatever else happened, no one was talking about a schism.) Ancient social bargains, once disrupted, can neither be mended nor quickly replaced, since any such bargain takes decades to solidify.
A little bit more hopeful is Steven Johnson’s look at the media. Johnson argues that the media ecosystem is changing from ‘a desert to a rainforest.’ He cites the in-depth coverage of technology news as his tip-of-the-spear example. Back when Johnson was in college (1987 to be exact), Johnson, the Mac aficionado had to duck into his local campus bookstore for the latest issue of Macworld. Today news and gossip about Apple is available from dozens if not hundreds of sources.
What’s happened with technology and politics is happening elsewhere too, just on a different timetable. Sports, business, reviews of movies, books, restaurants – all the staples of the old newspaper format are proliferating online. There are more perspectives; there is more depth and more surface now. And that’s the new growth. It’s only started maturing.
What’s refreshing about both these pieces is how they try to remind us to work through these problems. Sure, it’s scary working in media right now. It’s sad to see papers with decades of history and ties to a community close shop. But as both of these articles point out, it’s probably a better idea to look ahead and try to figure out how a journalist or an institution can fit in to a new media environment rather than trying to turn back the clock and salvage what’s left of a dying business model.
I’d also be remiss if I didn’t link out to the Pew Project’s State of the News Media report, which became available today. And if all of this doesn’t quite satisfy the appetite I will direct you to the Globe’s Mathew Ingram who seems to think more about this stuff than I do (and that’s a lot of time in a week). Also worthwhile is the Nieman Journalism Lab
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, who seem to be chock-a-block full of people who have a single-minded dedication to trying to make all of this stuff work.
Photo from the Life Archive on Google.
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