Despite Michael Hirschorn’s ‘sky is falling’ rhetoric about the New York Times
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, I don’t think the Grey Lady is going anywhere anytime soon. If anything, the Times, who have had a robust web presence longer than almost every other newspaper out there, is in a good position to transition to an online-dominated media environment.
Their survival is likely ensured because they have the clout to hire excellent people
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and once in a while let them work on their own thing.
From New York Magazine’s intriguing profile on a part of the Times’ online team:
This past year has been catastrophic for the New York Times. Advertising dropped off a cliff. The stock sank by 60 percent, and by fall, the paper had been rated a junk investment, announced plans to mortgage its new building, slashed dividends, and, as of last week, was printing ads on the front page. So dire had the situation become, observers began to entertain thoughts about whether the enterprise might dissolve entirely—Michael Hirschorn just published a piece in The Atlantic imagining an end date of (gulp) May. As this bad news crashed down, the jackals of Times hatred—right-wing ideologues and new-media hecklers alike—ate it up, finding confirmation of what they’d said all along: that the paper was a dinosaur, incapable of change, maddeningly assured as it sank beneath the weight of its own false authority.
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And yet, even as the financial pages wrote the paper’s obit, deep within that fancy Renzo Piano palace across from the Port Authority, something hopeful has been going on: a kind of evolution. Each day, peculiar wings and gills poke up on the Times’ website—video, audio, “drillable” graphics. Beneath Nicholas Kristof’s op-ed column, there’s a link to his blog, Twitter feed, Facebook page, and YouTube videos. Coverage of Gaza features a time line linking to earlier reporting, video coverage, and an encyclopedic entry on Hamas. Throughout the election, glittering interactive maps let readers plumb voting results. There were 360-degree panoramas of the Democratic convention; audio “back story” with reporters like Adam Nagourney; searchable video of the debates. It was a radical reinvention of the Times voice, shattering the omniscient God-tones in which the paper had always grounded its coverage; the new features tugged the reader closer through comments and interactivity, rendering the relationship between reporter and audience more intimate, immediate, exposed.
See, it’s not all bad out there. And in another silver-lining type development, the LA Times announced that for the first time its online ad revenues were sufficient to cover the editorial payroll! Granted, they hacked their newsroom to the bone earlier this year, but it’s a step in the right direction.
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