Archive for February 16th, 2007

Catfight in magazine land

Feb 16, 2007 in Media

So the death of Toro has inspired all sorts of backbiting and gloating in the Canadian magazine world. The editors of Driven are gloating that their magazine hasn’t gone under and inspired a nice batch of comments over at the Canadian Magazines blog. 

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“We’ve always been confident that men want to read about what’s new in fashion, technology, watches and cars. The failure of our primary competitor does not lend credence to the theory that men won’t read about products…only that despite offering a quality publication, Toro failed to assess exactly what men are interested in,” says Driven Editor in Chief Michael La Fave.

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Yes. He said watches.

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Police Academy 3: Back in Training hd Over on Torontoist, one of their new contributors Stephanie writes about the differences between men’s and women’s magazines. For one, women have greater choice and better choices in what to read. Canadian women can choose between Chatelaine

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, Canadian Living

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download Antitrust movie and a few other publications. Whereas Canadian men now have dubious choices like Driven and UMM

(quite possibly the worst men’s magazine I have ever seen) .  Ugh. Times like this I’m happy to have my Esquire subscription.